This Won’t Be Abused At All: Google Offers Tool To Flag And Downrank ‘Offensive’ Search Results

Google is constantly under pressure from all sides to change how it ranks just about everything. There's a massive SEO industry, a decent portion of which is dedicated into tricking Google into ranking some stuff higher than others (or downgrading content that someone doesn't like). And, then, of course, there are the "outside" interests. For years, the legacy recording and movie industries would misleadingly blame Google for piracy and demand that it downrank "pirate" links. Google caved in and did so, and the end result has been kind of a mess. Because it's based on DMCA notices in to Google, the company now gets flooded with an ever increasing number of DMCA notices -- many of which are completely bogus (and potentially just designed to mess with search rankings).
On top of that, in cases where it does downrank so-called "pirate" sites, since people are still looking for unauthorized content anyway, they end up going to more dangerous sites, where they're more likely to get malware. And, of course, as we predicted, despite caving in and giving the RIAA/MPAA a tool to shape search results, those industries still aren't satisfied. Because they'll never be satisifed. That's because they fail to understand that the problem isn't Google. Google is just a representation of what's on the internet -- and many people on the internet want access to content that is otherwise difficult to get. That's not Google's fault.

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